bitcoms

if you watch any amount of evening TBS (and if you have the need to catch up on reruns of Family Guy, The Office, and Everybody Loves Raymond, chances are that you do) you may have seen one or two of TBS' newest marketing venture:

Bitcoms (i think they're called bitcoms, something like that)

basically it's thirty seconds of a comedian/comedienne doing stand-up in front of a small club crowd.

BUT, if you listen closely, you'll notice that it's actually a commercial!

they're real subtle about it though, like the following exchange about I Can't Believe It's Not Butter:

Lady Comic: so i'm eating healthy now; no-carb, low-carb, all-fruit, no trans fat[and so on] [audience laughs for some unknown reason]

Lady Comic continues: but i just can't give up butter [mild joke about spreading it on a roll or something] that's what's so amazing about I Can't Believe It's Not Butter.....[trails off into some minor praise of the product previously mentioned]

the crowd..LOVES it

too bad for them that they don't get to enjoy the full-length actual commercial for I Can't Believe It's Not Butter that follows the bitcom.

up until now, i had absolutely no awareness of any of the 'comedians' who have appeared on this particular entertainment(?). that is, up until now.

Chris 'Kid' Reid was just on, shilling for Sonic. i didn't immediately understand the 'Kid' moniker until i realized i was looking at one half of the previously famous Kid 'n Play duo (current whereabouts of Play unknown), the very light-skinned black guy with the mile-high fade haircut who was on record as having partied during the 90's on several occasions in, or at least adjacent to, a house. (to his credit his current haircut is much more restrained). his whole deal was basically a rhyming talk-song about going to the drive-through and bringing back food to his girlfriend.

i believe the joke was that he ordered cheese on his burger and mistakenly felt that this aspect made him unique apart from others.