Tuesday, December 28, 2010

Ad music that drills a hole in my brain

The winter holidays are great - good times with family, excellent food, presents and whatnot - but the sooner they are over the sooner I will be free from hearing this ad on TV and wanting to drive my Pilot into a lake in protest.

I know the ad men threw this song in there because it's catchy and light and emblematic of all the bright and happy lives that Honda owners lead but for me it happens to be the type of late 2000s alt-folk-hipster rock (?) that I couldn't stand the first time my friend's friend played the entire Vampire Weekend CD on a never-ending loop during a couple of days at my friend's family riverhouse.